Art Gallery

Experience

2017 - Present

Copywriter

Freelance
 

Boston

  • Write copy for service brands, headlines, digital ads, articles, newsletters, and emails while adhering to an authentic brand voice.

  • Create from design to concept stories and big ideas for blog posts, product launches, and events.

  • Collaborate with product marketing, brand creation, and site merchants to develop creative strategy and positioning.

  • Edit content from senior executives to conform to company promotion standards and guidelines.

  • Oversee all aspects of landing page creation, from copywriting, UX, to Conversion Rate Optimization through data-driven A/B tests.

2004 - Present

Consultant

Freelance

Boston

  • Mentor key executives, sales teams, and human resource professionals for best leadership practices.

  • Develop a marketing plan including website, blog development, and social media management.

  • Conduct interviews for culture and strategy assessments. 

  • Implement employee retention consulting projects.

  • Produce executive performance enhancement seminars.

  • Advise executives on how to improve communication style and culture enrichment.

Art Gallery

Education

American Writers Institute

Copywriting / Marketing

Delray Beach, FL

Binghamton University

Liberal Arts / Business

Binghamton NY

AWAI is the leading publisher of direct-response copywriting, web-writing, marketing, and digital content learning programs. The coursework I've completed includes:

 

Accelerated Copywriting         Digital Copywriting

UX Copywriting                      Email Copywriting

AWAI Method                        Freelance Copywriting

B2B Copywriting                    The Master's Program

Christian Copywriting              Profitable Freelancing

Architect of Persuasion             Business Networking

Blueprint Writing                     Marketing Confidence

Art Gallery

Skills

Entrepreneurial Mindset

Marketing                 Copywriting                     Research   

Leadership & Teamwork

Sales                         Proofreading                 Articles

Project Management

  Blogs                      Direct Mail                       UX Writing

Programs

John Carlton            Dan Kennedy

Nicki Krawczyk           Ben Settle            Ken McCarthy

Ted Nicholas           Scott Martin

Joshua Boswell            Joe Polish            David Newman          

Ilise Benun                Jay White

Nick Usborne              Brian Kurtz          Kim Krause