2017 - Present
Write copy for service brands, headlines, digital ads, articles, newsletters, and emails while adhering to an authentic brand voice.
Create from design to concept stories and big ideas for blog posts, product launches, and events.
Collaborate with product marketing, brand creation, and site merchants to develop creative strategy and positioning.
Edit content from senior executives to conform to company promotion standards and guidelines.
Oversee all aspects of landing page creation, from copywriting, UX, to Conversion Rate Optimization through data-driven A/B tests.
2004 - Present
Mentor key executives, sales teams, and human resource professionals for best leadership practices.
Develop a marketing plan including website, blog development, and social media management.
Conduct interviews for culture and strategy assessments.
Implement employee retention consulting projects.
Produce executive performance enhancement seminars.
Advise executives on how to improve communication style and culture enrichment.
American Writers Institute
Copywriting / Marketing
Delray Beach, FL
Liberal Arts / Business
AWAI is the leading publisher of direct-response copywriting, web-writing, marketing, and digital content learning programs. The coursework I've completed includes:
Accelerated Copywriting Digital Copywriting
UX Copywriting Email Copywriting
AWAI Method Freelance Copywriting
B2B Copywriting The Master's Program
Christian Copywriting Profitable Freelancing
Architect of Persuasion Business Networking
Blueprint Writing Marketing Confidence
Marketing Copywriting Research
Leadership & Teamwork
Sales Proofreading Articles
Blogs Direct Mail UX Writing
John Carlton Dan Kennedy
Nicki Krawczyk Ben Settle Ken McCarthy
Ted Nicholas Scott Martin
Joshua Boswell Joe Polish David Newman
Ilise Benun Jay White
Nick Usborne Brian Kurtz Kim Schwalm